For cricket fans in India, the team jersey is more than clothing. It’s a symbol of pride. And the sponsor logo on that jersey is a big deal too. Millions of people see it every time India plays. That is why brands spend huge money for this space. Until recently, Dream11 had that spot. But in 2025, the fantasy sports company had to step away. Now the big question is – who will take their place?
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Why Dream11 Left
Dream11 had signed a deal worth hundreds of crores to sponsor India’s jersey. But things changed after the Online Gaming Bill 2025. The new law banned fantasy sports apps like Dream11 from advertising and sponsorships. Once this happened, it became impossible for Dream11 to continue. Both Dream11 and the cricket board agreed to end the deal. This left the Indian team without a sponsor right before major tournaments like the Asia Cup.
What Makes This Deal Important
Being on the Indian jersey is the dream of almost every brand. The exposure is unmatched. Millions watch every match, both in India and abroad. The logo gets seen on TV, in newspapers, on social media, and even on merchandise. It is the single most visible sponsorship in Indian sports. For the cricket board, this deal also brings in crucial money that helps run domestic cricket and support players at all levels.
Who Are the Contenders?
With Dream11 out, several big names are in the race. Let’s look at the main contenders.
1. Toyota
Toyota has a global reputation for strong sports sponsorships, including football and the Olympics. For them, India is a massive car market, and tying up with the cricket team gives them more reach. A deal here could be valued upwards of ₹400–450 crore, as per industry estimates but there is no clear value indicated by the brand or BCCI.
2. Fintech Startups
Apps like PhonePe, CRED, or Paytm could see cricket as the right fit for young audiences. The challenge is budget. Competing with Tata or Reliance on a ₹400–500 crore deal may not be possible, but they could surprise with co-sponsorships.
3. Reliance (Jio)
Reliance already owns Mumbai Indians, has digital platforms like JioCinema, and holds IPL broadcasting rights. Adding India’s jersey would create a complete circle of cricket dominance. Their bid, if made, could cross ₹500 crore, making them one of the strongest options.
4. Adani Group
Adani has shown big interest in sports with teams in various leagues. However, the group has faced reputation challenges in the past. If they bid, their financial power won’t be questioned, but public reaction might.
5. Mahindra
As a homegrown auto giant, Mahindra has strong Indian roots. But their global sports presence is smaller compared to Toyota or Tata. They might come in with a competitive offer, but scaling visibility on a global cricketing stage could be tough.
6. Tata Group
Tata has already been the IPL title sponsor and is seen as a trusted Indian legacy brand. Their “Make in India” positioning gives them patriotic value, and sponsoring the Indian cricket team will level up their reputation. Tata Sons has both financial power and emotional connect, making them a very strong contender.
What BCCI Wants
The cricket board now has to choose carefully. They want a brand that not only pays well but also matches the image of Team India. The decision also has to be quick. Big tournaments are coming up, and the team cannot play too long without a sponsor. A tender process will likely decide who gets the deal.
Why Fans Care
For many fans, the sponsor logo becomes part of the team’s identity. Think back to earlier sponsors – Sahara, Star, BYJU’S, Dream11. Each name reminds fans of a different cricket era. Changing sponsors is not just about money; it changes how the jersey looks and feels. That’s why people are so curious to know which brand will be next.
The Pressure of Sponsorship
Sponsoring Team India is not easy. It brings huge visibility, but also huge pressure. Every match puts the sponsor in front of millions of fans. If the team plays well, the sponsor enjoys the glory. But if things go badly, the sponsor still gets all the attention. Some business leaders have even called it a “brand survival test.”
Who Has More Chances?
Right now, Toyota looks strong. Reports suggest they are willing to pay big. But Tata and Reliance are also serious options. Both are Indian giants with a strong history in cricket sponsorship. Adani is quite powerful- if they want it badly, they can leave others behind. Fintech apps are unlikely to win against such competitors, but no one exactly knows what could happen.
What Happens Next
The cricket board will soon invite formal bids. Once the numbers are on the table, a decision will be made. If a sponsor isn’t finalized quickly, there’s a chance India could even play the Asia Cup without a sponsor’s logo, at least for the first few matches. But given how valuable the spot is, that situation probably won’t last long.
Final Word
Dream11 had to step away because of the new gaming law. Now, the Indian jersey is open for a new brand. Toyota, Tata, Reliance, Adani, and Mahindra are the top contenders, with fintech firms also in the list. Whoever wins will not just spend money – they will tie their name to the pride of Indian cricket. For fans, the new sponsor will mark the start of a new chapter. For businesses, it is one of the most powerful branding opportunities in the country.
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