In a groundbreaking announcement that has sent waves across the world of cricket, the BCCI has officially declared Apollo Tyres as the new lead sponsor of Team India. This partnership, effective from September 16, 2025, marks a significant shift in the commercial landscape of Indian cricket, as Apollo Tyres replaces Dream11 as the primary sponsor of the Indian cricket team. The deal is not only financially substantial but also strategically important for both the brand and the sport.
This article delves into all aspects of the sponsorship, highlighting the financials, brand benefits, marketing significance, and the broader impact on Indian cricket’s commercial ecosystem. We also break down the details of the Indian cricket team jersey sponsorship deal, Apollo Tyres’ brand visibility, and the implications for future BCCI sponsorship deals in 2025.
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Apollo Tyres Becomes Team India’s Lead Sponsor
The BCCI team India sponsorship announcement confirms that Apollo Tyres cricket sponsorship is now the official lead partnership for both men’s and women’s cricket teams. The logo of Apollo Tyres will be prominently displayed on the jerseys across all formats, marking a historic move for the brand.
This development was widely covered in the media as Apollo Tyres becomes Team India’s lead sponsor, highlighting the importance of aligning a trusted Indian brand with the nation’s most beloved sport.
Financial Highlights: How Much Does Apollo Tyres Pay for Team India Sponsorship?
One of the most talked-about aspects of this deal is the financial component. Reports suggest that Apollo Tyres will pay ₹579.06 crore (approx. $66 million) for the sponsorship, making it one of the most lucrative Indian cricket commercial deals in recent times.
Breaking it down, the brand will contribute around ₹4.5 crore per match, a notable increase from Dream11’s previous ₹4 crore per match. This makes the Indian cricket team jersey sponsorship deal not just a branding exercise but a major revenue boost for the BCCI.
The deal extends until March 2028, covering 121 bilateral matches and 20 ICC events, ensuring that Apollo Tyres will enjoy long-term visibility and association with the Indian cricket team.
Replacing Dream11: A Strategic Move
Previously, Dream11 held the title of Team India’s primary sponsor. However, the government’s ban on real-money online gaming platforms forced the platform to step down. This opened the door for Apollo Tyres to step in. The transition from Dream11 replaced by Apollo Tyres as Team India sponsor marks a shift toward partnering with brands that align more closely with performance, safety, and a global presence.
This move has been widely appreciated by marketing experts as a strategic upgrade, allowing the Apollo Tyres India cricket partnership to leverage the mass appeal of cricket while positioning the brand as a trusted, high-performance product.
Apollo Tyres Cricket Jersey Logo Visibility
One of the most visible aspects of the sponsorship is the Apollo Tyres cricket jersey logo visibility. The logo will appear on both men’s and women’s cricket team jerseys in Tests, ODIs, and T20 formats, ensuring consistent brand presence in domestic and international arenas.
This level of visibility is expected to boost brand recall, given that cricket enjoys unmatched popularity in India, with millions of viewers tuning in for every match. The upcoming two-match Test series against the West Indies, starting October 2, 2025, will mark the first international appearance of Apollo Tyres’ logo on the Indian cricket jersey.
Strategic Significance: Apollo Tyres Brand Partnership with Indian Cricket
The sponsorship goes beyond mere logo placement. The Apollo Tyres brand partnership with Indian cricket provides several strategic benefits:
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Audience Engagement: Cricket in India is more than a sport—it’s a cultural phenomenon. Aligning with Team India gives Apollo Tyres access to millions of passionate fans.
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Brand Trust: By associating with a trusted and admired national team, Apollo Tyres strengthens its brand credibility.
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Market Expansion: This sponsorship positions Apollo Tyres as a premium brand not only in India but globally, leveraging cricket’s international following.
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Marketing & Promotion: The deal opens avenues for co-branded campaigns, digital activations, and community engagement initiatives, reflecting the broader trend of Indian cricket marketing and branding.
BCCI Sponsorship Deals 2025: A Trend of Premium Partnerships
The Apollo Tyres deal is part of a growing trend in BCCI sponsorship deals 2025, where top-tier Indian and international brands compete to associate with Team India. The cricket board has successfully created a high-value commercial ecosystem, allowing sponsors like Apollo Tyres to leverage the massive fan base of the sport.
Previous deals, including Dream11’s tenure, were substantial, but Apollo Tyres has raised the bar with its investment, setting a new benchmark for Indian cricket team jersey sponsor agreements.
Team India Sponsorship News and Industry Reactions
The announcement of Apollo Tyres new jersey sponsor 2025 has created a buzz across media and corporate circles. Analysts have hailed this as a “win-win” for both the BCCI and Apollo Tyres. For cricket, it ensures sustainable revenue for players and development programs. For Apollo Tyres, it’s an unmatched marketing platform with high visibility.
Industry experts note that the deal reflects how Indian cricket commercial deals are increasingly moving towards long-term partnerships with brands that offer more than just financial backing—they deliver strategic alignment and mutual growth opportunities.
Indian Cricket Team Jersey Sponsorship Deal: Benefits Beyond the Field
The Indian cricket team jersey sponsorship deal with Apollo Tyres offers several benefits beyond simple logo placement:
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Enhanced Fan Connection: Fans identify with the brands that support their favorite teams. Apollo Tyres can now leverage this emotional connection.
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Global Branding: Cricket is followed globally. The sponsorship ensures Apollo Tyres gains international recognition.
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Cross-Platform Promotion: Apollo Tyres can integrate marketing campaigns across digital platforms, TV, and on-ground activations, strengthening its Indian cricket marketing and branding initiatives.
The visibility on the jersey ensures the brand remains in the public eye during every match, tournament, and ICC event for the next three years.
The Future of Apollo Tyres India Cricket Partnership
Looking ahead, the Apollo Tyres India cricket partnership is expected to extend beyond traditional sponsorship activities. Possible initiatives include:
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Cricket Development Programs: Investing in grassroots cricket to build future talent and community goodwill.
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Brand Collaborations: Engaging in co-branded campaigns with cricket legends and emerging stars.
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CSR Initiatives: Using cricket as a platform to promote social responsibility and sustainable practices.
Such initiatives ensure that the partnership is not only commercially rewarding but also culturally and socially impactful.
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Conclusion: A Milestone in Indian Cricket Sponsorship
The announcement that Apollo Tyres becomes Team India’s lead sponsor is a landmark moment in Indian cricket. It showcases how BCCI team India sponsorship deals are evolving into high-value, strategic partnerships that offer visibility, credibility, and long-term growth for brands.
From Dream11 replaced by Apollo Tyres as Team India sponsor to the unprecedented Indian cricket team jersey sponsorship deal, this development sets a new benchmark for future BCCI sponsorship deals 2025.
For Apollo Tyres, this is more than a marketing opportunity—it is a chance to connect deeply with the Indian audience, enhance brand perception, and solidify its global presence. For Indian cricket, it ensures continued financial strength and opens doors to innovative marketing, community engagement, and fan-driven initiatives.
This partnership epitomizes the synergy between sports and corporate branding, highlighting how Indian cricket marketing and branding strategies continue to evolve in a competitive and highly visible landscape.
