The Board of Control for Cricket in India (BCCI) has increased the valuation for sponsoring the Indian cricket team, establishing a new minimum price that exceeds what Dream11, the current sponsor, was paying. Sources in the industry suggest that the new reserve price is approximately INR 3.5 crore for bilateral matches and around INR 1.5 crore for multilateral competitions, especially those organized by the ICC and ACC.
These figures, talked about in the market, are slightly higher than the current rates of INR 3.17 crore for bilateral games and INR 1.12 crore for multilateral matches. With this revision, the BCCI is targeting a minimum valuation uplift of over 10 percent for the bilateral contests and around three percent for multilateral tournaments.
The difference in the valuation between the two properties is very natural, given that the sponsors receive stronger mileage during bilateral matches when their brand name is prominently flashed on the players’ chests. In contrast, during ICC and ACC events, the brand mention is limited only to the sleeves, resulting in relatively lower brand visibility.
It is understood that the BCCI is seeking sponsorship for the next three years, with sources indicating that around 130 matches are scheduled during this period, including T20 World Cup in 2026 and ODI World Cup in 2027. Based on the revised base price, the board could potentially earn more than INR 400 crore. The final figure could be much higher, of course.
The bidding process is scheduled for September 16, making it impossible for the new sponsor to be onboard before the Asia Cup, which begins on September 9. A high-ranking BCCI official confirmed that the possibility of a temporary arrangement is virtually non-existent.
Read Also:
Who Will Replace Dream11?
Indian Cricket Team Jersey Sponsors List
On Tuesday (September 2), the BCCI announced the release of the Invitation for Expression of Interest for the Indian team’s Lead Sponsor Rights, stating that gaming, betting, crypto, and tobacco brands are prohibited from bidding. Athleisure and sportswear companies, along with banking and financial entities, non-alcoholic cold beverage companies, fans, mixer grinder producers, safety lock manufacturers, and insurance companies, will also be ineligible due to potential conflicts with existing BCCI sponsors.
